When Elijah saw how things were, he ran for dear life to Beersheba, far in the south of Judah. He left his young servant there and then went on into the desert another day’s journey. He came to a lone broom bush and collapsed in its shade, wanting in the worst way to be done Continue Reading
Called To Refreshment
Marketers understand the importance of new. How many commercials tout, “new and improved”? Product positioning promises what was once good evolved into even better. Consumers don’t want to miss the opportunity to experience— to taste and see—product performance enhanced beyond Continue Reading